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Executive Summary

ZAPP Design is a luxury furniture brand, showcasing exclusive, clean, contemporary designs. The company was established in 2000 with the objective to develop and market the exquisite design vision of its founder Brazilian born and Bali resident designer, Reynaldo Zapp. Reynaldo Zapp’s personal design beliefs blend and flow from modern, well-proportioned, functional and streamlined elements, using minimal decorative accents and combining them with tropical Brazilian flavours and eastern cultural references, with its principles of harmony, simplicity and spiritual values. Rather than following the latest trends, Reynaldo Zapp seeks to create a true interaction between spaces, materials, textures, shapes, weights, balances, values, symbols, colors, proportions, contrasts, energies, usages and the observer. ZAPP Design products are conceived to be timeless and are built to last for generations to come. With a genuine concern for the environment, the company only uses timber from reliable plantations and FSC certified sources.