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Training Division

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MEMBER

• Erni Margiono
• I.A. Kencanawati

ACTUAL PROGRAM

Export Coaching Program in Rotterdam open for application: Sector: Home Decor & Home Textiles

Posted: October, 01st 2010, by: admin

Program manager: Mr Kees Bronk
Status: current (open for application)

Introduction

To international entrepreneurs, Europe is potentially one of the most profitable markets in the world. At the same time it is also a very complex, competitive and dynamic market. Exporters eager to access the EU market must prepare themselves carefully and thoroughly. Nonetheless, there are good opportunities for aspiring exporters. The only question is: how do you turn them into profitable business?

Export Coaching Program

To help aspiring exporters to export to the European market or to improve their export position, CBI has developed in cooperation with BEDO a very practical and subsidized Export Coaching Program for ‘Home Decoration’ & ‘Home Textiles’. The program of 3 years is run by independent consultants whose extensive knowledge and networks throughout Europe guarantee high quality, specialized and up to date content.

How will you benefit from The Export Coaching Program?

• Companies are guided & advised by sector experts that will help improve business
• Assisted with the development of a well tuned export marketing plan
• Provided with valuable market information
• Valuable opportunities are provided to make contact with important European importers
• Matchmaking facilities are provided.
• Attending highly reputable Tradeshow in Europe

ECP includes a common base of modules but its also flexible and tailored to the participants’ individual needs, thus making it the most in-depth and suitable training for your company to be export-ready. ECP takes your through three main stages.

1. Pre-selection

This is a subsidized program from CBI, but in order to ensure company motivation and dedication to the program, if selected the company will be asked a onetime commitment fee for the entire 3 years program.

2.Technical assistance and training

The coaching consists of on-site consultancy with sector experts but also e-learning and Export Marketing and Management seminar.

ECP takes your through 5 main modules:

• Market research
• Production & Quality management
• Logistics & Distribution
• Marketing Communication
• Management

CBI experts will help you to make and implement an action plan. They will assist by sharing their knowledge and covering every key export area.

In addition, you will follow an export marketing training in Europe to make yourself familiarize with the specifics of European market. For this you will be equipped with practical skills in export marketing, export management and promotion in your sector in Europe.

CBI will provide you with air fair and housing during your training in Europe. Finally, you will develop your own Export Marketing Plan for which you will receive counseling.

3. Market entry

Once you are technically ready, you will start the next step in the program which is to enter the European market. For this occasion you will participate in a European tradeshow. It will help you to make contact with potential buyers but also acquire first-hand and in-depth market experience.

For the first year, CBI will cover the costs but for the second and third year a participation of the company is asked.

In order for this first immersion in European market to be successful, CBI will provide different tools such as:

• Publicity and invitations through mailings and telemarketing
• a stand in the Tradeshow
• a briefing about the latest market developments
• advice on the best market approach
• professional assistance in preparing your presentation and stand decoration

Your company will also be added in the CBO database so that you gain more business contacts. Moreover CBI experts will help you to consolidate and expand the business contacts you made via the database or the tradeshow.

To conclude, Export Coaching Program will help you to:

• Publicity and invitations through mailings and telemarketing
• Become familiar with EU markets and business practices
• Develop an export marketing strategy
• Export to the EU market
• Consolidate your export position in the European Union

Criteria of Selection to ECP

A company that complies with the following criteria can apply for ECP:

• The company is at least 51% locally owned
• There are 25 - 500 employees in the company
• There is no joint venture with a company based in a country with a classification of UMIC or higher
• Compliance or the willingness to comply with EU market requirements
• No licensing commitments that prohibits or limits export possibilities of products to the European Union
• Competitive prices and sufficient production capacity
• Management is able to communicate in English
• Willingness and capacity to invest in adaptations of, for instance, product assortment and production processes, if and as required by the European market

For more information, please feel free to contact the following for venue and time of the workshop and reservation process.

Email: erni@be-do.org or dayu@be-do.org
Phone: 0361 7909697 or fax: 0361 751944

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PAST PROGRAM

Export Coaching Program (ECP) Training 2011-2012:

1. Kick of Program Launching ECP, July 2011
ECP is training program designed by CBI. With an open midn, BEDO joined the ECP and mangaed to pick some very important lessons from a comperehensive training in Rotterdam. The export marketing programs in the ECP platforms were developed for our company then became our backbone marketing activities, not just to enter the EU market, but also find markets in International global coverage.
We realized that the ECP/CBI program was not just enhancing knowledge, but it was also very applicable that can lead us in much better way to do export marketing. The coaches of ECP are not just provide export platform expertise, but they also bring other field of business skills including finance, costing and logistic to ensure that the companies will get comprehensive advise to be more successful in their business.
The other benefits from ECP will not end in advising comapnies on the export marketing with tools or information, but the ECP also bring us to Ambiente Fair in Frankfurt, one of the most important trade fair in the world. By participating in the Ambiente, ECP/CBI is not just guided us to the EU market, but also help you find your own place into the EU market.

2. ECP Training Part 1 on 11-12 August 2011: “Marketing Strategy. Toward an attractive concept in the market Home Textiles & Home Decoration.
The workshop will provide exporters in the sectors Home Textiles & Home Decoration with knowledge, skills and tools to develop their own marketing plan within the final goal of export to the EU markets.

At the end of the training you will be:

• aware of the trends in EU consumer benefits
• aware of the EU market structure
• Knows the distribution structure
• Knows how to find contacts

in the Home Textiles & Home Decoration sector and you will also know the business model and aware of the identity of their own company.

3. ECP Training Part 2 on 28-29 October 2011: “How to manage your financial & provide a competitive pricing for your customers
The participants received the training & technical assistance from our experts from Europe, who will provide you & your staff with the needed skills/ knowledge in the field of Lean Production flow, Costing & Pricing. At the end of this module you will have the knowledge on how to offer your customers a much competitive pricing system with International quality product and shorter production timeline.

4. ECP Training Part 3 on 8-9 December 2011: “Design Management and Trend spotting” Focusing in Home Décor & Soft Furnish.
This training is based on the product development guide and will be an opportunity to work hands-on with support from the consultants on developing your own range development strategy and action plan. It is aimed at both marketing and design staff. Therefore this is a great opportunity for you and those of your staff to get involved in product development and focus for a couple of days on what you are going to develop for the next season.

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FUTURE PROGRAM

Underconstruction

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