Export Coaching Program

To international entrepreneurs, Europe is potentially one of the most profitable markets in the world. At the same time it is also a very complex, competitive and dynamic market. Exporters eager to access the EU market must prepare themselves carefully and thoroughly. Nonetheless, there are good opportunities for aspiring exporters. The only question is: how do you turn them into profitable business?

Export Coaching Program

To help aspiring exporters to export to the European market or to improve their export position, CBI has developed in cooperation with BEDO a very practical and subsidized Export Coaching Program for ‘Home Decoration’ & ‘Home Textiles’. The program of 3 years is run by independent consultants whose extensive knowledge and networks throughout Europe guarantee high quality, specialized and up to date content.

How will you benefit from The Export Coaching Program?

  • Companies are guided & advised by sector experts that will help improve business
  • Assisted with the development of a well tuned export marketing plan
  • Provided with valuable market information
  • Valuable opportunities are provided to make contact with important European importers
  • Matchmaking facilities are provided.
  • Attending highly reputable Tradeshow in Europe

ECP includes a common base of modules but its also flexible and tailored to the participants’ individual needs, thus making it the most in-depth and suitable training for your company to be export-ready. ECP takes your through three main stages.

1. Pre-selection

This is a subsidized program from CBI, but in order to ensure company motivation and dedication to the program, if selected the company will be asked a onetime commitment fee for the entire 3 years program.

2.Technical assistance and training

The coaching consists of on-site consultancy with sector experts but also e-learning and Export Marketing and Management seminar.

ECP takes your through 5 main modules:

  • Market research
  • Production & Quality management
  • Logistics & Distribution
  • Marketing Communication
  • Management

CBI experts will help you to make and implement an action plan. They will assist by sharing their knowledge and covering every key export area.

In addition, you will follow an export marketing training in Europe to make yourself familiarize with the specifics of European market. For this you will be equipped with practical skills in export marketing, export management and promotion in your sector in Europe.

CBI will provide you with air fair and housing during your training in Europe. Finally, you will develop your own Export Marketing Plan for which you will receive counseling.

3. Market entry

Once you are technically ready, you will start the next step in the program which is to enter the European market. For this occasion you will participate in a European tradeshow. It will help you to make contact with potential buyers but also acquire first-hand and in-depth market experience.

For the first year, CBI will cover the costs but for the second and third year a participation of the company is asked.

In order for this first immersion in European market to be successful, CBI will provide different tools such as:

  • Publicity and invitations through mailings and telemarketing
  • a stand in the Tradeshow
  • a briefing about the latest market developments
  • advice on the best market approach
  • professional assistance in preparing your presentation and stand decoration

Your company will also be added in the CBO database so that you gain more business contacts. Moreover CBI experts will help you to consolidate and expand the business contacts you made via the database or the tradeshow.

To conclude, Export Coaching Program will help you to:

  • Publicity and invitations through mailings and telemarketing
  • Become familiar with EU markets and business practices
  • Develop an export marketing strategy
  • Export to the EU market
  • Consolidate your export position in the European Union

4. Criteria of Selection to ECP

A company that complies with the following criteria can apply for ECP:

  • The company is at least 51% locally owned
  • There are 25 – 500 employees in the company
  • There is no joint venture with a company based in a country with a classification of UMIC or higher
  • Compliance or the willingness to comply with EU market requirements
  • No licensing commitments that prohibits or limits export possibilities of products to the European Union
  • Competitive prices and sufficient production capacity
  • Management is able to communicate in English
  • Willingness and capacity to invest in adaptations of, for instance, product assortment and production processes, if and as required by the European market

For more information feel free to contact us: dayu@be-do.org 

Posted in: Export Coaching Program